Beauty Industry

Weekly Recap: La Roche-Posay, House of Creed, EPR & More

Below is a list of the top 10 most-viewed news items on our site for the week ending May 30, 2026.

Here’s your weekly recap—the most-viewed news stories on our site for the week ending May 30, 2026.

La Roche-Posay renewed its partnership with Keke Palmer as the face of its Mela B franchise. La Roche-Posay also unveils an expansion of the collection with a new campaign.

The fragrance industry mourns the passing of Olivier Creed, the sixth-generation descendant of House of Creed founder James Henry Creed.

Joanna Cosgrove explains EPR Laws and how they’re shaping the beauty industry in a new 2026 Guide. From recyclability requirements to rising compliance costs, Extended Producer Responsibility (EPR) is forcing brands to rethink materials, design, and waste.

On March 23, 2026, The Estée Lauder Companies (ELC) and Puig confirmed they were in discussions regarding a potential business merger. However, neither company has signed an agreement.

amika introduced its newest limited-edition launch with Ellis Brooklyn. The Perk Up Guava Granita Dry Shampoo is a juicy twist on amika’s fan-favorite dry shampoo.

To mark Melanoma Awareness Month, “The Burning Truth: Debunking Myths About the Sun” from La Roche-Posay premieres. This is a new public health web series to discuss the importance of sun safety to teens and young adults.  

Read the full list below.

Here are our top 10 most-viewed stories from the past week:

1. Ranking the Top 20 Cosmetic Companies 

2. Top Fragrances in the World in 2025

3. Hottest Beauty Brands of 2025—According to Cosmetify

4. La Roche-Posay Renews Partnership with Keke Palmer   

5.  House of Creed Leader Olivier Creed Dies

6. Traackr’s Top Performing Beauty Brands

7. How EPR Laws Are Reshaping Beauty Packaging in the U.S. (2026 Guide)

8. ELC & Puig End Merger Discussions

9. amika Introduces Perk Up Guava Granita Dry Shampoo

10. New SPF Awareness Documentary Web-Series from La Roche-Posay

Thanks for reading our Breaking News. 

We’ll have a new list for you next Monday. 

Have a great week!

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